If I'm a retail owner/developer in Chicago why would I choose the same companies to lease out my space? 99% of the time the landlord rep is Baum, Mid America, Jameson. The tenants are all the same: Starbucks, Chipotle, GNC, Super Cuts, etc. Are the landlord reps really representing the landlord or the tenant? The landlord can only own so much real estate but tenants are always looking for the perfect space to lease. Starbucks, Chipotle, Jimmy Johns, Potbelly etc. will be long time broker clients.