Last year, a Chicago community bank on the far South Side foreclosed on an commercial investment property in Lincoln Park. Quality asset. Great location. Maybe that’s why the bank decided to market the building “For Sale By Owner.” They assigned a commercial loan officer with no commercial real estate experience to show the property, and started fielding inquiries. A few times a week, the L.O. would set aside his business at the bank and make the hour-long drive to Lincoln Park for showings. Pretty soon, we brought him a strong offer from an all-cash buyer. While the offer was winding its way through the bank bureaucracy, the L.O. went on vacation. And while he was sipping pina coladas on the beach, another buyer came along and presented a lower, contingent offer to one of the bank officers, which they accepted. Dozens of hours of wasted time. Tens of thousands of lost dollars. All because the bank wanted to save on the commission.
That’s usually the way it goes on a FSBO of any type, but when you’re dealing with commercial REO it’s pretty much a guarantee. Say what you will about Chicago commercial real estate brokers, but we exist for a reason, and the reason is we know how to sell commercial real estate. Here are five big mistakes financial institutions make when trying to sell commercial REO property “by owner.”
1. Denying the property is for sale.
Today, it’s hard enough to sell real estate when you ARE trying. But some banks are refusing to even acknowledge that property in their portfolios is for sale. It’s like the shelves are stocked, but there are no price tags on the merchandise, and the sign on the door says ‘No Customers Allowed.’
2. Limiting the offering to existing customers.
The first instinct at a lot of banks is to offer REO property to existing customers on an exclusive basis. But by narrowing the pool, banks are driving down the price of their own assets. A smart investor would always rather buy in a private sale than compete with the open market.
3. Refusing to cooperate with brokers.
Not listing with a broker is one thing. But refusing to cooperate with brokers on the buy side is absolute insanity today. Crazier still is telling a willing and able buyer that THEY should pay their broker’s commission.
4. Hiring the wrong person for the job
After losing time and value, most FSBOs ultimately wind up in the hands of a broker. But too many bank-owned properties wind up with the wrong broker. How do we know? Because we’re the second or third broker on too many deals to count. Commercial REO properties sell through brokers with commercial REO experience.
5. Overlooking terms in favor of price.
So the bank finally gets its price, but at what cost? It’s in due diligence where most deals get bogged down today. Buyers can’t get financing. Or they find something they don’t like upon inspection. Or they come at you with some crazy zoning-change contingency. All of these conditions cost time, and time is money. A good broker will help a bank evaluate offers based on all the terms of the deal and find buyers who can perform.
Banks have an obligation to their shareholders to maximize the value of their assets. But selling Chicago commercial REO property by owner is a sure fire way to do just the opposite.